Having gained extensive experience in demanding, fast-paced and entrepreneurial environments like Google, Rocket Internet and Hering Schuppener, my objective is to leverage the potential of digital to help companies and products stand out in their respective market. I have experienced all stages of a digital product's lifecycle: from conception to rollout.
My colleagues describe me as a strongly committed, resourceful and efficient team member who takes full project ownership and solution-oriented initiative from day one.
I am convinced first-hand experience beats textbook knowledge. This is why I have always aimed at working in companies with a market leading position – may it be through full-time or part-time employment or challenging internships.
My experience covers a broad range of success-critical factors to develop businesses in the digital age: from market and trend research and digital conception to strategic communications, product and online marketing.
I am currently pursuing a Master's double degree in Management and Public Policy at HEC Paris and Freie Universität Berlin, corresponding with my passion for excellent international environments and a desire to learn from and grow with the best.
Prior to my BA in Media and Communication Studies & Political Science at Freie Universität Berlin, I have gained practical experience at RTL-Journalistenschule für TV und Multimedia, Berliner Journalisten-Schule as well as Fritz vom rbb.
A research article focusing on social media monetization I co-authored was published by Nomos Verlagin 2014.
Besides my work experience, I have always worked on side projects I am passionate about.
mylittlehelper: My Style. Everywhere.
Together with two fellow students met in Paris, I founded the start-up mylittlehelper. Based on the insight that freshening up at cultural venues still poses a problem for visitors, we developed a sales concept allowing to purchase small quantities of beauty and hygiene products at concerts and festivals as well as nightclubs.
Limited to a seed capital of €5, we generated market insights, acquired sponsors, and finally rolled out the product, together with renowned actors of Berlin's cultural industry. A large radio station (2m page impressions) and a leading nightlife site (25m page impressions) covered our hard work's results.
Ana Ivanovic: Editorial content for the world's No.1
As a contributor to anaivanovic.com, the website of former world No.1 tennis player Ana Ivanovic, I produced a variety of stories for her official English-speaking online presence.
Articles published include match reports, tournament previews, as well as features covering different topics from the tennis world. My work has been published on a website that was read by up to a million unique visitors per month. Game, set and match.
SIMEP: Familiarizing 1000+ pupils with EU politics
Together with a team of motivated young volunteers, I helped more than a thousand pupils understand the functioning of EU politics during a simulation of the European Parliament. As a result, the high school students both gained theoretical knowledge of EU politics and discussed real-life topics in plenary sessions.
In my role as head of communications, I helped acquire participants, managed online communication, and was POC for media requests, providing guidance before and during the simulation.